What’s Next From Google Search Updates?

Google’s Search Focus: “Mobile Is The New Gateway For Customers”

How Often Do You Think Your Customers And Potential Customers Interact With A Mobile Device?*

Your customers might be using mobile devices more than you think.

A study conducted by Google indicates the average mobile user picks up their phone or tablet between 75 and 150 times per day.

When I heard that statistic thought that is way to many times but then I started monitoring our own mobile usage and have to say those numbers are in the ball park.

As business owners if we know the average user picks up their device as often as the statistic indicates business owners might want to include mobile marketing as a strategy to market their business online.

Why Your Business Should Consider Mobile Marketing?

Mobile marketing is marketing on or with a mobile device, such as a smart phone.Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

So what are these mobile strategies?

Here are a few:

Mobile Friendly Website
Make sure our website is mobile friendly. If you are not sure you can always test your website using the free Mobile Friendly Test Tool:

Just click this link and enter your website URL:

https://www.google.com/webmasters/tools/mobile-friendly/

Clickable Phone & Email Links On Website

When you build your website make sure all of your phone numbers are clickable using the (tel:enterphonenumber) linking so when a user visits your website from a mobile device they can click the link and make a call immediately to your business.

Also consider doing the same for email links so mobile users can send an email from their smart phone just in case the person prefers to send an email instead of calling.

Use real-time interactions with push notifications, SMS and MMS messaging

SMS or Short Message System aka text messages is another way to communicate your business to potential customers.

Now some people have said they would be receptive to this, others have said no way that this is intrusive to the potential customer so my solution is to have an opt-in or opt-out method so if the user can decide if they want to receive text messages.

Same can be said for MMS or Multi Media System, where you can deliver dynamic content like images and gifs designed to visualize your text message.

Consider you could potentially deliver content about sales, promotions, loyalty clubs, directions, and answer questions about your businesses products or services.

Mobile Apps: A Great Way To Make Your Business Convenient to Customers

To have an app or not, that is the question. You might think your business doesn’t need an app or maybe it needs one.

As of November 2015 there were some 1.8 million apps in Google Play As of June 2015 , to 1.5 million in The Apple Store.

That’s a lot of apps. But why consider an app? It helps deliver content quickly to customers and the potential number of downloads only grows the longer it has been available.

AMP: Accelerated Mobile Pages

What is it? It is a brand new way that businesses can optimize their website for mobile and takes into account the look and speed delivery of your website which is very important for mobile users.

The mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. A business would be able to have mobile optimized content once and have it load instantly everywhere.

Think Fast And Instant when delivering content to mobile users.

One last fact, mobile search exceeded desktop search for the first time in 2015 and stats have shown that it continually grows everyday.

Other Mobile subject forthcoming including 14 Mobile Trends That Are Will Rock 2016 and Mobile Search Optimization.

What’s Next From Google Search Updates?

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About The Author
- 2006 Graduate of Columbia University in the City of New York, with a Bachelor of Applied Science (B.A.Sc.) in the field of Cognitive Psychology and Psycholinguistics. After realizing the implications of the “Big Data” age, he has focused on lifting the veil on SEO, digital advertising, & traditional media.